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ICFF — Two Years of Identity for Toronto's Film Festival
The full visual identity for the Italian Contemporary Film Festival in Toronto across two cycles — posters, programme booklets, social, and motion.
Hero — 16:9
The Problem
One identity, two festival cycles, two audiences — zero room for generic.
Brief
- Full identity across two consecutive festival editions
- Posters, programme booklets, social, and motion
Audience
- Festival audiences and press at the same time
- Filmgoers navigating the programme in print
Constraint
- A full screening programme against a print deadline
- One system spanning print, screen and venue
My Role
I carried the identity across every surface — print, screen, and venue.
Owned
- Visual identity direction
- Programme design & production
- Poster & social system
- Motion design
Collaborated with
- ICFF operations leadership
- Print production
Key Decisions
Two distinct years, built on one unchanged structure.
01
Showcase 01 — Poster System
Modular posters, not a hero
02
Showcase 02 — Editorial
One grid, carried across two identities
03
Showcase 03 — Motion