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I design products that live at the edge of spatial, physical, and digital.

Design Lead with 8+ years shaping products across VR/AR platforms, hardware systems, and brand experiences for clients like Toyota, Tom Ford, and AT&T. I bridge the gap between creative vision and technical execution — from pixel to prototype to production.

Expertise

Collectible card — Product & UX: product strategy 0 to 1, user research and discovery, interaction and systems design, prototyping and usability validation, experimentation and accessibility.

UX strategy, user research, systems design, usability testing, A/B testing, design sprints, and accessibility — from discovery through delivery at scale.

Collectible card — Spatial & Immersive: spatial UX and interaction design, AR/VR experience prototyping, 3D product experiences, hardware–software integration, spatial platforms and IoT interfaces.

Apple Vision Pro, WebAR campaigns, 3D product configurators, and hardware-software interfaces for IoT display systems and spatial content platforms.

Collectible card — Creative & Motion: brand identity systems, creative and art direction, motion and visual storytelling, campaign and launch design, immersive brand experiences.

Brand identity systems, motion design, launch campaigns, and creative direction for Fortune 500 immersive experiences featured in Vogue, WWD, and MarTech.

Core Skills
Design
Figma Photoshop Illustrator After Effects Blender CapCut
Design Thinking
UX Strategy User Research Design Thinking Systems Design Prototyping Usability Testing A/B Testing Design Sprints Accessibility
Code & AI
Claude Code Gemini CLI HTML CSS JavaScript Python Unity
AI & Emerging
AI-Assisted Design Workflow Spatial Computing (VR/AR) Apple Vision Pro Development

Design Lead

iStaging Corp.

Product design strategy for a spatial computing ecosystem used by 50,000+ enterprise customers.

  • Own the design lifecycle for VR/AR platforms, Apple Vision Pro apps, and 3D/MR capture tools
  • Direct cross-functional work across web, mobile, and spatial interfaces
  • Shipped 10+ major releases on scalable design systems

End-to-end design for the VR Maker platform and the CURATOR hardware line.

  • Led UX research and redesigned the core user flows
  • Built the component library that accelerated engineering handoff

Creative direction for immersive brand work — Toyota, Tom Ford, AT&T, McDonald's.

  • Ran multi-disciplinary teams through full production cycles
  • Delivered WebAR, NFT, and spatial experiences end to end
  • Work featured in Vogue, WWD, and MarTech

Digital media and multimedia infrastructure for the Information Technology department.

  • Moved production to remote-first through COVID-19
  • Built interactive course platforms and virtual exhibition systems

Print, digital, and motion design across two consecutive festival cycles.

  • Owned the pipeline from campaigns to on-site visual systems
  • Reached 36,000+ attendees across screenings and gala events

Taipei, Taiwan · 2025 — Present

Career Experience

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Education

Academic Background

MFA 2021 New York, NY

Master of Fine Arts

Parsons School of Design

Design and Technology

Focus & Specialties

  • Machine Learning & AI-Driven Speculative Design
  • Immersive Media (VR / AR / MR)
  • Data Visualization & Generative Art
  • Physical Computing & Tangible Interfaces
  • Rapid Prototyping (3D Printing, Laser Cutting)
  • Human–Computer Interaction Research
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