iStaging Account — One Identity, Seven Products
A single sign-on system unifying seven products into one identity — with self-service commerce that removes the sales team from routine purchases.
Seven products, seven logins — and zero self-service.
Business
- Remove the sales bottleneck from routine purchases
- See the full customer relationship in one place
User
- One credential for the whole ecosystem
- Buy credits and upgrades on their own terms
Technical
- Migrate every account without losing access
- Route users back to the product they came from
Invisible infrastructure
The highest-leverage work in the ecosystem — and nobody screenshots a login.
Seven live products
Unification without disrupting a single active workflow.
Account merging
Fragmented identities linked through a one-time merge flow.
Commerce plumbing
Three transaction types, purchasable from inside any product.
I designed the foundation layer — identity, settings, and commerce.
Owned
- SSO & Account Architecture
- Self-Service Checkout
- Settings Hub
- Migration Flow
Collaborated with
- Product Manager
- Platform Director
- Engineering
Infrastructure that enables growth.
Global + product-specific settings
Flat settings lists break at seven products; duplicated settings break trust.
A layered model — global profile, security, and billing; per-product preferences in the same hub.
A new product should add a section, not force a redesign.
The ecosystem scales without restructuring the account.
Checkout without the sales call
Every credit pack and tier upgrade required contacting the sales team.
Automated self-service checkout for subscriptions, add-ons, and upgrades.
Routine transactions should not queue behind enterprise deals.
Purchases activate immediately — sales focuses on enterprise.
Sell at the moment of need
Standalone pricing pages convert poorly.
Contextual purchase triggers where limits are hit — out of credits, the prompt appears in Deco AI; out of storage, at upload.
Offers convert when users are actively trying to do the blocked thing.
The upgrade path lives inside the workflow, not beside it.
One-time account merge
Fragmented product accounts linked into a single identity.
Contextual upsell triggers
Purchase prompts appear exactly where capability limits are hit.
Ecosystem dashboard
Products, subscriptions, usage, and billing in one view.
The trade-off — I prioritized infrastructure over visible features for two quarters. It shows nowhere in screenshots, but every future product inherits login, billing, and settings for free.
What I'd improve — the merge flow assumes users remember all their product accounts. Proactive duplicate-identity detection would smooth the transition.
Next time — the highest-leverage design work is often invisible — treat infrastructure UX with the same rigor as flagship features.
