CURATOR — One CMS for Three Kinds of Screens
An end-to-end platform uniting digital art, IoT picture frames, and subscription commerce — three incompatible display technologies abstracted behind one CMS.
Three incompatible screens, two opposing roles — one platform.
Business
- Ship the software companion to InnoLux's frame lineup
- Serve hotels, galleries, and retail at commercial scale
User
- Find the right art without art-history expertise
- Creators sell, subscribers curate — different worlds
Technical
- Three display technologies, incompatible content specs
- 8-hour burn-in threshold on static images
Hardware-coupled content
Art that stuns on one panel is unusable on another — the CMS had to absorb that complexity.
Two roles, zero leakage
Consumers and sellers share one platform but must never see each other's machinery.
Discovery at scale
Thousands of artworks spanning centuries, searchable by mood — not academic taxonomy.
Unforgiving first moment
IoT pairing has to survive unpredictable commercial networks.
I led design across every surface — CMS, mobile app, and the frames themselves.
Owned
- Cross-Platform UX Strategy
- CMS & Discovery Architecture
- IoT Pairing Flows
- Role-Based Access Design
Collaborated with
- Product Manager
- Platform Director
- Engineering
- InnoLux Hardware Team
Designing the rules before the screens.
One square upload for every screen
Three devices with different ratios would force creators to produce multiple assets.
A square-format standard the system crops intelligently per device, with fill/fit control.
Creators shouldn't need to understand hardware — the platform absorbs the complexity.
Upload once, look intentional on all three displays.
Burn-in reframed as curation
Static images risk permanent afterimage damage after 8 hours on screen.
Auto-rotation surfaced as a scheduling feature — “keep your space fresh” — not a hardware warning.
A constraint presented as a benefit builds habit instead of anxiety.
A hardware liability became a selling point of the subscription.
Two roles, one platform, zero leakage
Subscribers consume, creators sell — separate apps would fragment the marketplace.
Role detection adapts navigation, permissions, and dashboards within a single platform.
Shared spaces stay consistent; each role's complexity stays contained.
One platform serves both sides without either seeing the other's machinery.
AI Art Librarian
Auto-tagging across style, medium, subject, and archival color names powers discovery.
Device-true previews
See exactly what each frame will display before committing content.
Resilient IoT pairing
Bluetooth-to-WiFi onboarding that recovers gracefully on commercial networks.
The trade-off — I designed the system rules before any screens. It delayed visible progress early, but the constraint web — formats, devices, roles, subscriptions — could not be solved screen by screen.
What I'd improve — creator-side analytics shipped thin. Sellers deserve the same depth of insight that subscribers get in curation, and it is the clearest next investment.
Next time — on systems this coupled, I would bring hardware, content, and commerce stakeholders into one room earlier — every constraint discovered late rippled through all layers.
