Hero — 16:9
The Problem
Onboarding a campus you can't visit, for students you can't meet.
Brief
- Three onboarding videos for the IT department
- Plus the supporting graphics around them
Audience
- First-year students starting Fall 2020 remotely
- No campus tour, no walk-in help desk
Constraint
- Campus closed — nothing could be filmed
- One pass had to work for every incoming student
My Role
I produced all three videos end to end, plus the graphics around them.
Owned
- Motion graphics
- Video production
- Supporting graphics
- Delivery
Collaborated with
- Parsons IT department
- Customer experience
- Marketing
The Videos
Three videos, for the three things nobody could ask in person.
Video 01 — Getting Started Guide
Getting Started, Fall 2020
The first thing a new student saw. One menu sorts the whole department into three doors — Account & Access, Software & Downloads, IT Support — then walks through single sign-on, the NetID, and the apps waiting behind it.
Video 02 — Microsoft 365 Promotion
The office suite, downloaded and signed in
An introduction to what students already have with Microsoft 365, and to the two steps that actually stop them: how to download the suite, and how to sign in with a school account.
Video 03 — Google Chat Promo
Somewhere to reach a person
Rooms, direct messages, and the people behind them — how to find peers and professors and start a conversation, on a campus where nobody could knock on a door.
Project Showcase